Swizzels

Posted on by Hannah Waugh

Swizzels Matlow is a confectionery manufacture based in New Mills, in Derbyshire near Stockport. They employee around 500 people and export around 20% of their sweets abroad, mainly to European countries. Their highest selling brands are Love Hearts, Parma Violets, Drumstick lollies. Unsurprisingly their highest selling period is Halloween!

Swizzles Factory in New Mills

Swizzles Factory in New Mills

Swizzles Factory Matlow sweets new mills

Swizzles Factory in New Mills

Originally business began in early 1920 on a market stall in Hackney with Maurice and Alfred Matlow selling jelly sweets, from there they built a factory in east London in 1928 and became known in trading at the Matlow brothers, specialising in jelly and chew sweets. In 1933 the company merged with rival David Dee, that specialised in fizzy compressed tablet sweets.

Swizzles Factory Matlow sweets new mills

Inside Swizzels Matlow

Swizzles Factory Matlow sweets new mills

Inside Swizzels Matlow

Swizzles Factory Matlow sweets new mills

Inside Swizzels Matlow

In the 1940’s the Blitz meant that the company had to move the company up north to where they are now in New Mills, in 2009 the company also removed artificial colourings from their products.

Swizzles Factory Matlow sweets new mills

Inside the Swizzles Matlow factory

Swizzles Factory Matlow sweets new mills

Inside the Swizzles Matlow factory

Swizzles Factory Matlow sweets new mills

Inside the Swizzles Matlow factory

Swizzles Factory Matlow sweets new mills

Inside the Swizzles Matlow factory

Swizzles Factory Matlow sweets new mills

Inside the Swizzles Matlow factory

Swizzles Factory Matlow sweets new mills

Inside the Swizzles Matlow factory

Swizzles Factory Matlow sweets new mills

Swizzels Matlow sweets

Refreshers 

One of Swizzles best selling sweets are the new refreshers, the flat chewy sweets have sherbet in the middle. They had the are named new refreshers to avoid confusion with Barratt’s Refresher sweets. 

Swizzles Factory Matlow sweets new mills

Claire at Swizzlers

Swizzles Factory Matlow sweets new mills

Palma Violets Sweets

Swizzles Factory Matlow sweets new mills

Sweets at Swizzels

Palma Voilets

these are hard disc shaped sweets, they are similar to the fizzers they sell but don’t fizz. Recently a giant Palma Violets range has been created.

Swizzles Factory Matlow sweets new mills

Sweets inside Swizzles

Swizzles Factory Matlow sweets new mills

Swizzels Matlow’s swizzlestick double dip

Inside the Swizzels factory

Inside the Swizzels factory

Love Hearts

these were initially introduced in 1954 as a gift in a cracker and read “I LOVE YOU” and with a demand in romantic sweets means that Swizzles produce 1.75 billion love hears per year.

Swizzles Factory Matlow sweets new mills

Inside the Swizzles Matlow factory

Swizzles Factory Matlow sweets new mills

Inside the Swizzles Matlow factory

Swizzles Factory Matlow sweets new mills

Inside the Swizzles Matlow factory

Swizzels Matlow also known as just Swizzels confectionery manufacturer based in New Mills, Derbyshire, near Stockport

Love Hearts at Swizzels

Drumstick Lollies

Drumsticks are chewy lollies that feature two flavours, normally raspberry and milk. The lollies are so popular that Swizzles make 165 millions lollies per year! In 2012 Swizzles launched a new product in the drumstick line called “Drumstick Squashies” that is a bag a miniature foam like drumsticks. 

Swizzles Factory Matlow sweets new mills

Sweets in the Swizzels Factory

Swizzles Factory Matlow sweets new mills

Sweets in the Swizzels Factory

Swizzles Factory Matlow sweets new mills

Drumsticks

Rainbow Drops

In the 1930 they introduced Rainbow Drops, they were sold in loose boxes to be scooped into paper bags for around 1p, then there was a bagging machine the company bought meaning they could sell bags of Rainbow Drops and in 2015 over 1900 million bags were produced.

So, which is your favourite Swizzels sweet?

Swizzles Factory Matlow sweets new mills

Drumsticks

Swizzles Factory Matlow sweets new mills

Drumsticks being made at Swizzels

 

You can read about Uncle Joes mint balls here

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